Are You Delivering Online Expectations To Engage Your Customers?
http://www.webmarktools.net/articles/1250/1/Are-You-Delivering-Online-Expectations-To-Engage-Your-Customers/Page1.html
John Edet
John E, Marketing Manager Easily.co.uk - Domain name registration, register your low cost domain name today! Search domain names quickly, all major extensions and no catches. By John Edet
Published on 06/23/2009
More and more people surfing the web are internet savvy and really expect websites to deliver on the promise. This would means webmasters need to provide a seamless user-experience to achieve the deired goal. This could be sales,downloads or even page views.
There are so many sellers on the web these days. Customers nowadays expect more and more from online sellers. If your website is not delivering or engaging enough then expect a high bounce rate. These customers will not re-visit your website and thus a potential loss of revenue.
Online shoppers are demanding and rightly so, as most people are internet savy. You should be asking:
What do my online customers actually expect?
Your online customers primarily expect beside top prices and service, transparency, convenience, security and reliability when shopping online. Recent studies have shown that a very high proportion of initiated order transactions are broken off before being completed. Very often the reason for abandoned orders is a lack of transparency and clarity in the ordering process.
If while buying online doubt arises as to the reliability, security and seriousness of the online operator, e.g. because product prices, claims for warranty or delivery times are not correctly communicated or the ordering process is unclear, the big danger exists that the customer loses trust in your online store and aborts his order. Few more reasons why you may suffer from the hands of abandoned orders are
High shipping prices or long delivery times
Comparison shopping and browsing
Changed Mind
Total cost of items is too high
Checkout process is too long
Checkout requires too much personal information
Site requires registration before purchase
Site is unstable or unreliable
Checkout process is confusing
In addition, it is highly likely that this customer will never visit your store again and is lost to your company.
However, if you manage to put across a good feeling in using your e-commerce site, you have made a significant step towards success in online commerce. Prospective customers who you do not disappoint in the entire handling process, from product selection to ordering, payment, delivery and after-sales services will become loyal patrons who trust you for a long time.
The following overview summarizes the most important demands, needs and wishes of online customers. Companies should consistently orient their e-commerce offerings to these customer demands, to build an online sales success and to secure it for the
long term.
Fast and easy product search
Clear navigation and fast loading times
Comprehensive, detailed product information in text and images
Inexpensive product prices
Show stock availability on the product page
Information about current availability
Simple, easy and secure ordering and payment
Choice of different payment methods
Fast order processing with automatic order confirmation
Fast and punctual delivery with logistics tracking
Return option (money-back guarantee)
Security through encrypted data transfer
Option for contacting merchant (e-mail, chat)
Give meaningful error messages
Offer compelling purchase incentives
Make the most of cross- and up-sell
Now you have different options to reduce shopping cart abandonment. Every site is different, with their own issues. Some of these tips will result in dramatic improvements; others may not do much at all. Test each one that's appropriate. Improve conversion rate one step at a time.
Online shoppers are demanding and rightly so, as most people are internet savy. You should be asking:
What do my online customers actually expect?
Your online customers primarily expect beside top prices and service, transparency, convenience, security and reliability when shopping online. Recent studies have shown that a very high proportion of initiated order transactions are broken off before being completed. Very often the reason for abandoned orders is a lack of transparency and clarity in the ordering process.
If while buying online doubt arises as to the reliability, security and seriousness of the online operator, e.g. because product prices, claims for warranty or delivery times are not correctly communicated or the ordering process is unclear, the big danger exists that the customer loses trust in your online store and aborts his order. Few more reasons why you may suffer from the hands of abandoned orders are
High shipping prices or long delivery times
Comparison shopping and browsing
Changed Mind
Total cost of items is too high
Checkout process is too long
Checkout requires too much personal information
Site requires registration before purchase
Site is unstable or unreliable
Checkout process is confusing
In addition, it is highly likely that this customer will never visit your store again and is lost to your company.
However, if you manage to put across a good feeling in using your e-commerce site, you have made a significant step towards success in online commerce. Prospective customers who you do not disappoint in the entire handling process, from product selection to ordering, payment, delivery and after-sales services will become loyal patrons who trust you for a long time.
The following overview summarizes the most important demands, needs and wishes of online customers. Companies should consistently orient their e-commerce offerings to these customer demands, to build an online sales success and to secure it for the
long term.
Fast and easy product search
Clear navigation and fast loading times
Comprehensive, detailed product information in text and images
Inexpensive product prices
Show stock availability on the product page
Information about current availability
Simple, easy and secure ordering and payment
Choice of different payment methods
Fast order processing with automatic order confirmation
Fast and punctual delivery with logistics tracking
Return option (money-back guarantee)
Security through encrypted data transfer
Option for contacting merchant (e-mail, chat)
Give meaningful error messages
Offer compelling purchase incentives
Make the most of cross- and up-sell
Now you have different options to reduce shopping cart abandonment. Every site is different, with their own issues. Some of these tips will result in dramatic improvements; others may not do much at all. Test each one that's appropriate. Improve conversion rate one step at a time.