Twitter Use for Small Business Owners: 3 Ways to Get More Leads from This Site
http://www.webmarktools.net/articles/1289/1/Twitter-Use-for-Small-Business-Owners-3-Ways-to-Get-More-Leads-from-This-Site/Page1.html
Yuwanda Black
For more info on Twitter Tools, read the in-depth article, Twitter Tools: How to Choose the Right One to Make Money Online at http://TwitterProductReports.com. Get "product fact sheets" on popular Twitter products that tell how it works; gives feedback from users and beta testers; tells how it's delivered (video, ebook, etc.); and more. Before you buy any Twitter product, get the inside scoop at http://TwitterProductReports.com. By Yuwanda Black
Published on 07/14/2009
Following are three specific things all small business owners should keep in mind to fully harness the power of Twitter, the popular social media marketing site.
Twitter use is proliferating among small business owners. However, most don't fully capitalize on it, for a number of reasons. Following are three specific things all small business owners should keep in mind to fully harness the power of this popular social media marketing site.
Twitter Marketing Tips and Strategies for Small Business Owners
Twitter Use Rule No. 1: Create a Plan. Many small business owners err in the initial stages of using this site because they don't put together a plan of how they're going to maximize their time on the site.
Think about it in these terms: would you spend $100,000 on an ad in a national magazine without first knowing who your target market is, the offer you're going to make them, how much it's going to cost you, etc.?
Of course you wouldn't. Then why would you tweet without knowing these specifics. It's a waste of time, money and energy.
You need a specific Twitter marketing plan before creating your account there in order to capitalize on the time you're going to spend there.
Twitter Use Rule No. 2: Stay on Topic. Once you start on the site, you'll notice that many of the message sent out are personal. Someone may tweet about their dinner plans, how ill their child was the night before, or a hysterical (to them) phrase their pet parrot just learned.
All of this is perfectly okay -- if that's your target marketing. However, this is not the case for the vast majority of small business owners.
Remember, most prospects will follow you (your business) because they expect to receive useful tweets from you that have something to do with your area of expertise. They could care less about your dinner plans, your sick child or your funny parrot.
Create a personal account if you must relay this type of information. But, keep your businesses' tweets about business, specifically, relaying information about how your field that helps your customers achieve their goals.
Twitter Use Rule No. 3: Actively Seek Followers. Many new Twitterers fail to do this. They send out tweets and wait for followers to come to them. But using Twitter is no different from any other type of marketing in that in order to make money (sales, generate leads, etc.), you must be proactive.
This means actively seeking out followers. This is the quickest and easiest way to increase your Twitter following.
Twitter Marketing Tips and Strategies for Small Business Owners
Twitter Use Rule No. 1: Create a Plan. Many small business owners err in the initial stages of using this site because they don't put together a plan of how they're going to maximize their time on the site.
Think about it in these terms: would you spend $100,000 on an ad in a national magazine without first knowing who your target market is, the offer you're going to make them, how much it's going to cost you, etc.?
Of course you wouldn't. Then why would you tweet without knowing these specifics. It's a waste of time, money and energy.
You need a specific Twitter marketing plan before creating your account there in order to capitalize on the time you're going to spend there.
Twitter Use Rule No. 2: Stay on Topic. Once you start on the site, you'll notice that many of the message sent out are personal. Someone may tweet about their dinner plans, how ill their child was the night before, or a hysterical (to them) phrase their pet parrot just learned.
All of this is perfectly okay -- if that's your target marketing. However, this is not the case for the vast majority of small business owners.
Remember, most prospects will follow you (your business) because they expect to receive useful tweets from you that have something to do with your area of expertise. They could care less about your dinner plans, your sick child or your funny parrot.
Create a personal account if you must relay this type of information. But, keep your businesses' tweets about business, specifically, relaying information about how your field that helps your customers achieve their goals.
Twitter Use Rule No. 3: Actively Seek Followers. Many new Twitterers fail to do this. They send out tweets and wait for followers to come to them. But using Twitter is no different from any other type of marketing in that in order to make money (sales, generate leads, etc.), you must be proactive.
This means actively seeking out followers. This is the quickest and easiest way to increase your Twitter following.