While there are several good pay per click marketing companies out there, there are some good reasons to consider Google first. Because Google is so incredibly popular, you'll most likely generate much more traffic than you would with other search engines. Most other search engines, even popular ones, generate only a fraction of the traffic that Google does.

Google's Adwords is the most well-known PPC company. Once you have learned how to use it profitably, you will be able to use any of the others out there as well. In fact, Google Adwords is where a great many internet marketers first got started - including me! Once you are experienced in it's methods, you should quickly become profitable.

Another good reason to use Google is that Adwords simply has a far more advanced interface than most, if not all, of the others out there. You will probably discover this yourself as you use them.

Google pay per click can be an incredibly profitable venture if you take the time to learn how it works. Read everything you can find on the topic of PPC, but set a time limit, so you don't endlessly put off getting started. After studying a few guides, run a few test campaigns. This is the best way for you to find out what works best, while taking minimal financial risk. It's easy for costs to run out of control, but if you've educated yourself before getting started in PPC, you will know how to make it work to your advantage, and make a lot of money! Learning by doing is the mantra of PPC marketing.

One of the most important considerations when using Adwords is how to get good quality scores. No one knows exactly how Google calculates its quality score for landing pages & ads, but there are a few basic things you can do to the page your ad drives traffic to, that can get you a higher score, which in turn will lead to lower 'click bids' and higher profitability.

One thing you need to keep in mind while bidding on keywords is that they need to match the information on your landing page. The title, keywords and main information on the page need to be relevant to the search. Be sure that it is easy for visitors to find what they are looking for because Google rates the accuracy and relevance for the user very highly. Also be aware that if you use trademarked terms, your ad may very well be disabled. Some of the basic factors that apply to search engine optimization also apply to pay per click.

There are many positive things about Google Adwords, but it's important to bear in mind that they are quite strict. This is not a bad thing, since the high quality of their search results is a big factor in their success. The key is learning how to work with them and have this very popular model contribute to your own success.