Why Put Your Whitby Holiday Accommodation On A Large Characterless Agent's Website ?
http://www.webmarktools.net/articles/1398/1/Why-Put-Your-Whitby-Holiday-Accommodation-On-A-Large-Characterless-Agents-Website-/Page1.html
Alan Davidson
Thank you Alan Davidson, I produced the information website for Whitby
Whitby self catering holiday cottage Whitby Holiday Cottage By Alan Davidson
Published on 09/15/2009
To invest in search engine optimisation, is very likely to be the best investment you have ever made if your website sells products which are of reasonable value. In this example it's a holiday cottage in Whitby North Yorkshire.
If you like me, own rental holiday accommodation in Whitby, or any other part of the world, you probably want the highest possible occupancy levels, which equals in return a high rental income throughout the year. If you are not totally achieving this at the moment, I will explain briefly how I do, and so could you!
My own Endeavour holiday cottage in Whitby enjoys an occupancy level of almost 100% over 52 weeks of the year. We are actually spoilt for choice for bookings, often going for short term lets three or four days rather than full weeks because these are more profitable. We achieve this occupancy level because my Whitby holiday cottage website is on the first page of Google and all the other major search engines, for all the relevant keywords, and so receives hundreds of hits on the website each day throughout the year. The time and effort necessary to produce this kind of prominent high ranking position in search engines, produces financial rewards that far outweigh the costs of the work necessary to achieve it.
Latest statistics say that 86% of searches on Google are never going to beyond page two. If you think of the World Wide Web as a city, having your website on page one of the search engine in the first 10 listings is like having your shop on the main street, next to the entrance, of the biggest shopping precinct in history, where footfall is enormous. Customers are coming in and out of your shop all the time. Being beyond page two of Google is like being on the outskirts of town where few people pass your shop.
The majority of holiday cottages, flats, and caravan owners usually have a website that not ranked very well on search engines and so gets very little traffic. Often they rely on bookings from a large letting agent, who takes a percentage fee. These large letting agencies usually like myself have invested in a website which is ranked highly on search engines, which is good, but what lets this arrangement down for individual property owners is the large agencies usually have so many clients on their books, bookings are on the low side, along with the tariff unfortunately!
But if you followed my strategy of investing in an effective search engine optimisation campaign on your own holiday accommodation website, you could be competing with the big boys, the large letting agencies for good search engine rankings, and often beating them to better positions with your little old single letting accommodation website!
I was approached by a gentleman with a holiday cottage in Whitby which is good value for money in an excellent position, but in its third year of business, its annual gross turnover was less than 6000 UK pounds per year from a combination of bookings sources, large letting agency, and word of mouth and return business. The cottage occupancy levels are increasing slowly each year, but it will take a number of years for significant increases in turnover from this present arrangement.
We are now conducting an effective search engine optimisation campaign on this gentleman's website and although it is costing him almost 2000 UK pounds per year paid for by monthly instalments, after the first three months of the SEO campaign, occupancy levels have significantly increased to over 80%. We are confidently projecting that year two will give the cottage a gross annual turnover in excess of 22,000 UK pounds.
If you would like to increase your business turnover from the Internet, we can offer you various solutions, which would result in an effective SEO on your business website, wherever you are located.
And if your business happens to be holiday accommodation in Whitby like my own, we could discuss the possibility of listing your accommodation on our holiday accommodation website. But I can hear you saying I have just condemned large agencies for their lack of bookings, well you're correct but our agency, has a big difference in the fact we are small and we intend to stay that way. We are taking a maximum of 10 cottages and caravans, so that our client gets individual attention in all aspects, giving them personal friendly advice and actions.
My own Endeavour holiday cottage in Whitby enjoys an occupancy level of almost 100% over 52 weeks of the year. We are actually spoilt for choice for bookings, often going for short term lets three or four days rather than full weeks because these are more profitable. We achieve this occupancy level because my Whitby holiday cottage website is on the first page of Google and all the other major search engines, for all the relevant keywords, and so receives hundreds of hits on the website each day throughout the year. The time and effort necessary to produce this kind of prominent high ranking position in search engines, produces financial rewards that far outweigh the costs of the work necessary to achieve it.
Latest statistics say that 86% of searches on Google are never going to beyond page two. If you think of the World Wide Web as a city, having your website on page one of the search engine in the first 10 listings is like having your shop on the main street, next to the entrance, of the biggest shopping precinct in history, where footfall is enormous. Customers are coming in and out of your shop all the time. Being beyond page two of Google is like being on the outskirts of town where few people pass your shop.
The majority of holiday cottages, flats, and caravan owners usually have a website that not ranked very well on search engines and so gets very little traffic. Often they rely on bookings from a large letting agent, who takes a percentage fee. These large letting agencies usually like myself have invested in a website which is ranked highly on search engines, which is good, but what lets this arrangement down for individual property owners is the large agencies usually have so many clients on their books, bookings are on the low side, along with the tariff unfortunately!
But if you followed my strategy of investing in an effective search engine optimisation campaign on your own holiday accommodation website, you could be competing with the big boys, the large letting agencies for good search engine rankings, and often beating them to better positions with your little old single letting accommodation website!
I was approached by a gentleman with a holiday cottage in Whitby which is good value for money in an excellent position, but in its third year of business, its annual gross turnover was less than 6000 UK pounds per year from a combination of bookings sources, large letting agency, and word of mouth and return business. The cottage occupancy levels are increasing slowly each year, but it will take a number of years for significant increases in turnover from this present arrangement.
We are now conducting an effective search engine optimisation campaign on this gentleman's website and although it is costing him almost 2000 UK pounds per year paid for by monthly instalments, after the first three months of the SEO campaign, occupancy levels have significantly increased to over 80%. We are confidently projecting that year two will give the cottage a gross annual turnover in excess of 22,000 UK pounds.
If you would like to increase your business turnover from the Internet, we can offer you various solutions, which would result in an effective SEO on your business website, wherever you are located.
And if your business happens to be holiday accommodation in Whitby like my own, we could discuss the possibility of listing your accommodation on our holiday accommodation website. But I can hear you saying I have just condemned large agencies for their lack of bookings, well you're correct but our agency, has a big difference in the fact we are small and we intend to stay that way. We are taking a maximum of 10 cottages and caravans, so that our client gets individual attention in all aspects, giving them personal friendly advice and actions.