Emerging Field of Mobile Marketing
- By James Brauer
- Published 01/19/2011
- Search Engines
- Unrated
Mobile Marketing is the rapidly growing field of marketing on mobile/cell phone devices, primarily cellular phones. Mobile marketing is all about reaching out to your customers or clients -- where they are and where they choose to spend their time. As a part of this form of marketing, it is typical for campaigns to include text messaging, short codes, mobile applications, mobile advertising, and more. It is helping many companies and corporate to increase sales of their products and services at the same time well known for its cost effectiveness.
Mobile marketing may be more important to some industries or target market demographics initially than others. Some businesses have taken advantage of Foursquare by offering coupons to mayors or people who check in. Foursquare also provides a map to users so they can see what specials are being offered at nearby businesses. Foursquare prominently lists which businesses are the most popular, so an owner can benefit by encouraging patrons to check in. Foursquare also provides details and stats on the people who check in at your business
which can help you learn more about customers.
Mobile marketing has been steadily growing in popularity in recent years but there are still many companies who are yet to use the channel as part of their marketing plan. With over three billion cell phones now on the market and subscribers carrying them around all day, it's clear that mobile marketing is poised to become the primary focus of marketing professionals in the coming years. In US alone, there are over 70 million US consumers who utilize their mobile phones regularly. Meanwhile 95% of new mobile phones that are sold nowadays have web browsing capability. In addition, in 2007, the majority of the 18-24 age group (47%) chose their mobile phones over their desktop and laptop computers as their most preferred consumer electronics. What small businesses can learn out of this is that they should establish themselves as early as now while mobile web is still young, since the competition is still not as tight.
These campaigns can be expensive, though low-cost options exist. At the low end, you may be able to find a service provider that lets you send or receive a batch of SMS messages for less than $200.
Mobile marketing may be more important to some industries or target market demographics initially than others. Some businesses have taken advantage of Foursquare by offering coupons to mayors or people who check in. Foursquare also provides a map to users so they can see what specials are being offered at nearby businesses. Foursquare prominently lists which businesses are the most popular, so an owner can benefit by encouraging patrons to check in. Foursquare also provides details and stats on the people who check in at your business
Mobile marketing has been steadily growing in popularity in recent years but there are still many companies who are yet to use the channel as part of their marketing plan. With over three billion cell phones now on the market and subscribers carrying them around all day, it's clear that mobile marketing is poised to become the primary focus of marketing professionals in the coming years. In US alone, there are over 70 million US consumers who utilize their mobile phones regularly. Meanwhile 95% of new mobile phones that are sold nowadays have web browsing capability. In addition, in 2007, the majority of the 18-24 age group (47%) chose their mobile phones over their desktop and laptop computers as their most preferred consumer electronics. What small businesses can learn out of this is that they should establish themselves as early as now while mobile web is still young, since the competition is still not as tight.
These campaigns can be expensive, though low-cost options exist. At the low end, you may be able to find a service provider that lets you send or receive a batch of SMS messages for less than $200.
James Brauer
Local Nod Marketing is a boutique marketing agency that provides small business Local SEO services, website SEO services, social media management, website design, and logo design/branding. Local Nod Marketing is based in Kansas City, MO.
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