After creating your online home based business you've decided to take the successful Internet marketer's advice and begin building your email list. As everyone has heard many times before "the money is in the list" and the more subscribers you have the bigger opportunity you have to become successful online.

One way to create this directory of email addresses is to offer a free subscription to your ezine or electronic magazine in exchange for your visitor's contact information.

Here are 5 incredible techniques you can use to entice people to provide their name and email address for access to your ezine:

1. Offer your potential customers a 20% discount on one or more of your products if they agree to subscribe to your bi-monthly online magazine. People enjoy receiving bargains and if you can provide them value in return for their contact information more often than not they will agree to sign up.

2. Peak your visitors curiosity by creating attention getting headlines for your ezine such as: "How to retire in 10 years" or "How to quit your day job". Everyone is looking for ways to earn additional income or looking for ways to make their retirement happen faster. Therefore these eye catching headers will make these people want to read more, so naturally they will be happy to provide their name and email address to gain access to this information.

3. Provide freebies with each publication of your ezine. When you deliver their bi-weekly issues includes a link to a free download such as an e-book or a report which has value for your readers.

For example, if your niche is home business opportunities you could give them access to an e-book of the top 20 home business opportunities available online today. This will encourage them to subscribe and they may also tell their friends and family about your free gifts which will help increase your list of potential customers.

4. Give your visitors access to a free issue of your ezine from your website. Include eye catching headlines and peak their interest by blacking out certain sections of your articles so they will have to subscribe to get access to the remaining information they need.

Articles with titles such as: "5 Ways To Triple Your Monthly Income Online" will get their attention and then if you black out four of these techniques they will want to gain access to the other four tactics to increase their income.

5. Create a business arrangement with other home business owners online by agreeing to give away a free subscription to their ezine with every purchase of one of your products if they agree to do the same from their website. This will help increase the size of your email list as well as potentially increase your sales.

These techniques, when employed correctly, will help grow your subscription list, help increase your sales and also help expand your home based business's visibility on the web.