Many Internet marketers and home business owners online offer free subscriptions to their ezine, or online magazine or newsletter, to their website visitors in return for their email address in order to build their list of potential customers. This is a very effective strategy to employ to gather your visitor's contact information so you can follow up with them and try to persuade them to become paying customers.

However, you can also charge a fee to your website visitors for subscribing to your monthly or bi-weekly Internet publication for various reasons which will ultimately benefit your online home based business.

1. Not only will you be collecting a monthly fee for delivery of your ezine but you will also have the opportunity to advertise your products to your subscribers on a regular basis. This provides the possibility of creating a dual income stream from each member of your email list if you're successful in persuading them to also become paying customers of your enterprise.

For example, not only will you be receiving a monthly revenue stream from your Internet magazine but you'll also be collecting regular payments for your merchandise if it happens to be access to your membership website.

2. Ezine subscription fees are one of the most cost effective ways to create a monthly income on the web. By emailing your periodical to your members, the only personal costs involved are your time and energy dedicated to writing your editorials. There's no overhead in terms of inventory expenditures or shipping and de
livery charges as there are with some other Internet businesses.

3. Residual income is one of the most effective ways of ensuring long term success on the web; and by subscribing people to your monthly newsletter for a fee you're creating a regular and ongoing revenue stream for your home based business. Your main objective now is to keep your subscribers interested by providing quality content on an ongoing basis.

4. By selling your online magazine to your potential customers you're beginning to establish yourself on the web as a professional writer. Your website visitors will start to perceive you as an expert on your chosen topic which will help enhance your reputation personally and will help establish your enterprise on the web. When people feel they know you and trust your home business opportunity they will be more inclined to do business with you than with a perfect stranger.

5. You can create a spin-off of your original monthly publication in order to create yet another income stream. We've all heard of spin-offs of television shows where the creators decide to expand their market share by creating a new series based on one of the original characters; well, you can apply this to your monthly newsletter after you've published enough periodicals by turning them into another product. For example, you can produce an Internet course related to your topic or fashion videos and or audios of your original ezines to promote online.

There are many ways to create a home based business income on the web and instead of giving away your monthly newsletter you can charge a fee for your efforts and create another revenue source for your enterprise.