For your home page and individual sub-category web pages, make sure you use the Title tag well. It is a coded title element used for SEO as well as for web visitors. It is found in two key places: search engine results pages and the Internet browser. This should include an accurate description of the theme and topic of a particular web page with the use of an appropriate key phrase or keyword.

Don't just use your business name within every Title tag. It's okay to have your business name in there, but don't just have your business name exclusively. Add a short, descriptive piece of text to the tag to help the search engines and your visitors understand what the page is about.

The title tag is usually the first target that search engines encounter. For this reason, you can try to optimize it by being accurate and sticking to the specific theme or topic of your web page as search engine algorithms count relevancy when ranking your page. Keyword placement is also important and the earlier the keyword is placed in the tag, the easier it is for search engines to recognize it. Many SEO experts claim that too many keywords sporadically distributed in one web page is deemed spamming. A good strategy is to create a standalone article with the relevant topic and the appropriate number of keywords.

The Title tag is not solely used by the Search Engines, but can also provide information to your visitors as it is displayed at the top of the web browser window when visitors land on your site. Since it targets both search engines and humans, it must be worded to be enticing enough for both targets.

Most people agree that the Meta Keyword tag is now all but irrelevant in terms of SEO, but if your Meta Keywords match your Title, and your page content, then it will certainly do you no harm to include this tag. As far as we know, there are currently no penalties for using it. The Description tag can still be useful as some search engines use this to populate their own description of your webpage in their search results pages.

The Title tag is the one most commonly touted these days as having some relevance with the search engines, with the problems associated with meta keyword stuffing many years ago causing most search engines to publicly proclaim they paid little or no heed to the meta keyword tag. Tie the Title tag in with the rest of the content and keyphrase for the particular webpage you are working on.

Never underestimate the importance of the title tag of your website as it can determine your site's fate with the search engines as well as with customers.