SEO - The Power of Fresh, Original Content
- By Lloyd Roberts
- Published 06/7/2011
- Search Engines
- Unrated
Fresh Content
This is very important for search engine optimisation. Search engines love, and I mean Love with a capital 'L', websites that post regular, fresh, original content. If you post new content regularly to your website, you are much more likely to have the search engine spiders visiting your website regularly to crawl for content you've posted.
Search engines regularly check websites for any activity. The lesser the activity, the lesser the visits are. If there is no activity at all, why send spiders if there is nothing to see? New content and changes to old content attract spiders. Search engines devour fresh news and current happenings like hot cake. This type of content can give your website a sudden rise in page ranking but the ranking can die down with the news if no new content is posted on the website.
The little secret to keeping your website alive is a consistent and regular feed of fresh news, new ideas, old but improved ideas, or even old ideas presented in a new and interesting manner to your web pages. New content can either be a blog, an update, trends, announcements, or a significant story related to your product, business or niche. You can never go
wrong with truly fresh, original content where search engines are concerned.
There is nothing wrong with referring to authoritative sources, or quoting other websites or publishers, or indeed with linking to other websites if you feel the source is relevant to the topic you are discussing. However, the content you publish on your own site must be original, ie, written by you or by someone you employ on your behalf.
Fresh, original content will help with getting your website regularly spidered by the search engines. Of course, this is only a small part of your overall SEO strategy, but a crucial one. Don't expect to be able to create a successful website if you are not producing your own original copy. The days are gone when you can create a website from syndicated content and expect it to rank well for a sustained period of time - if indeed those days ever did exist.
That is not to say that syndicated content does not have it's place. RSS feeds, including news feeds relevant to your particular business niche, can be a valuable addition to the information you provide to your visitors, and can help to provide even more on-topic, relevant information. But these sources should be used in addition to, not instead of, the fresh, original content you are posting on your own site.
This is very important for search engine optimisation. Search engines love, and I mean Love with a capital 'L', websites that post regular, fresh, original content. If you post new content regularly to your website, you are much more likely to have the search engine spiders visiting your website regularly to crawl for content you've posted.
Search engines regularly check websites for any activity. The lesser the activity, the lesser the visits are. If there is no activity at all, why send spiders if there is nothing to see? New content and changes to old content attract spiders. Search engines devour fresh news and current happenings like hot cake. This type of content can give your website a sudden rise in page ranking but the ranking can die down with the news if no new content is posted on the website.
The little secret to keeping your website alive is a consistent and regular feed of fresh news, new ideas, old but improved ideas, or even old ideas presented in a new and interesting manner to your web pages. New content can either be a blog, an update, trends, announcements, or a significant story related to your product, business or niche. You can never go
There is nothing wrong with referring to authoritative sources, or quoting other websites or publishers, or indeed with linking to other websites if you feel the source is relevant to the topic you are discussing. However, the content you publish on your own site must be original, ie, written by you or by someone you employ on your behalf.
Fresh, original content will help with getting your website regularly spidered by the search engines. Of course, this is only a small part of your overall SEO strategy, but a crucial one. Don't expect to be able to create a successful website if you are not producing your own original copy. The days are gone when you can create a website from syndicated content and expect it to rank well for a sustained period of time - if indeed those days ever did exist.
That is not to say that syndicated content does not have it's place. RSS feeds, including news feeds relevant to your particular business niche, can be a valuable addition to the information you provide to your visitors, and can help to provide even more on-topic, relevant information. But these sources should be used in addition to, not instead of, the fresh, original content you are posting on your own site.
Lloyd Roberts
Need help with your business website design or Search Engine Optimisation? Lloyd Roberts can help you with that. For more information on 123 Bournemouth SEO please visit his site at http://www.123webdesignbournemouth.co.uk/
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