A Simple Guide to Making Your Web Video Look Like a Million Bucks
- By Ryan Malone
- Published 06/20/2011
- Tutorials
- Unrated
I often saw other people who were capable of creating exceptionally good looking video content, but never could quite wrap my head around how they made it look so good on such a tight budget. How was it possible that they made a seemingly expensive video production without even so much as breaking a sweat? Well, it caught me by surprise, and luckily, I am going to share some tips with you today that I learned.
Picking The Player For The Job
Considering the role that the player plays in the big picture, this is a very important part that you need to place a huge amount of priority on. What container you use for your video is much more than a visual quality. It says who you are, and how professional you are. A YouTube branded player screams of cheapness, whereas, the shiny player container that you might get from EZS3 or Easy Video Player 2.0 will scream of professionalism. The key here is to choose what is right based on exactly what it is that you need. Many players, including the self hosted options have a huge set of features, many that you may find that you pay for but don't actually need. Remember, at the end of the day, some of the free vide
o players actually look fairly good too.
Use A High Quality Introduction Clip
You have probably seen these on the television in front of ads and other TV shows, and you are right... they look expensive. Here's the thing. They aren't! For the cost of a coffee, you can buy a template that you can simply add your companies details to and render it for use on your own videos. This is a very fun part of the whole creation process that I advise all of my clients to do.
Your Audience Needs To Know Who You Are!
If they don't know who you are, then how are they going to know how to contact you? Consider adding a lower thirds to your videos that tells your viewers who you are, and where they can find you. A URL in most cases will suffice, or if you are marketing to a local audience, a phone number can work wonders.
It all sounds simple doesn't it? Well it does take a little work, but I do recommend that you come to grips with it all, because the rewards are truly worth it. Consider the impact that running some great looking video on your own professional website running a player like Easy Video Player 2.0 might have. It will look good, it will be unbranded, and it will be professional. Give it a try sometime.
Picking The Player For The Job
Considering the role that the player plays in the big picture, this is a very important part that you need to place a huge amount of priority on. What container you use for your video is much more than a visual quality. It says who you are, and how professional you are. A YouTube branded player screams of cheapness, whereas, the shiny player container that you might get from EZS3 or Easy Video Player 2.0 will scream of professionalism. The key here is to choose what is right based on exactly what it is that you need. Many players, including the self hosted options have a huge set of features, many that you may find that you pay for but don't actually need. Remember, at the end of the day, some of the free vide
Use A High Quality Introduction Clip
You have probably seen these on the television in front of ads and other TV shows, and you are right... they look expensive. Here's the thing. They aren't! For the cost of a coffee, you can buy a template that you can simply add your companies details to and render it for use on your own videos. This is a very fun part of the whole creation process that I advise all of my clients to do.
Your Audience Needs To Know Who You Are!
If they don't know who you are, then how are they going to know how to contact you? Consider adding a lower thirds to your videos that tells your viewers who you are, and where they can find you. A URL in most cases will suffice, or if you are marketing to a local audience, a phone number can work wonders.
It all sounds simple doesn't it? Well it does take a little work, but I do recommend that you come to grips with it all, because the rewards are truly worth it. Consider the impact that running some great looking video on your own professional website running a player like Easy Video Player 2.0 might have. It will look good, it will be unbranded, and it will be professional. Give it a try sometime.
Ryan Malone
If you want a professional looking video player that is self hosted and works brilliantly, I highly recommend that you check out Easy Video Player 2.0. You can read more about it at Fast Track Internet Marketing
View all articles by Ryan Malone