Top Tips that any Business Owner Can Use for Successful SEO
- By Andrew Rossillo
- Published 07/7/2011
- Search Engines
- Unrated
You've done it at last! All those hours slaving away with Dreamweaver and CoffeeCup (or Notepad for the purists amongst you) have finally come to fruition, and your fancy new webpage is ready to go online. You pay for your utterly awesome and appropriate Web domain, go to Google, punch in your company name, and - nothing.
Well, except the odd hardcore pornography link or a blog by someone with an unhealthy interest in bodily fluids, anyway. "Why?" you ask! "Why does Google deem bare bosoms and bottoms to be more important than my company website?" The answer is simple - chances are your webpage isn't optimized for search engines to find and display it. But before we even get into that, you should know that you actually have to submit your site to search engines. All you have to do is search for "search engine submission" and you'll find plenty of free options online. Then, all you have to do is copy and paste your URL address into their form and press submit.
Optimization is the name given to the process of fiddling with a website's content and source code in order to make it more visible to search engines and the like. It takes into consideration factors like what people look for when they search, and how often new content is added to the site. Search engines use automated programs called spiders (and crawlers, scutters, ants, or a dozen other names) to work out which are the most popular hyperlinks, keywords and other bits of information looked for on the Internet. These little programs then feed this data back to the search engine, which collates and lists all the informatio
n, using it to form listings of page relevance to each individual keyword.
Confused? Don't worry. Below you'll find a few simple tips and tricks to help optimize your site without any major Web or techie know-how.
The first rule of thumb is to make sure that you keep your content fresh and non-repetitive. Updating with a new page or article every few weeks helps keep those little crawlers coming back to your website, so make sure you've got new stuff to write up. Pages with active news updates do quite well here, so consider maybe adding a company blog to your website.
Choose the right keywords. Use services like Google AdWords' keyword search tool to work out what the most widely-searched words are that apply to your website, business, area of expertise, pet cat's name, or whatever else you think may drive traffic to the site. Make your meta descriptions as rich in keywords as you possibly can while maintaining a semblance of a coherent sentence. Use the keywords in URL's, meta tags, links, and anywhere else you possibly can on the website.
Make sure all your content is original. Duplicating content across your site will cause the crawlers to basically ignore the duplicate pages. This will severely harm your page ranking as well.
Lastly, get other pages to link to you. Crawlers look for the number of links associated with any particular page, so use this little quirk to your advantage. Get out there, get your name around, and watch the page views soar.
Maintain a blend of SEO techniques throughout your business building and you are sure to drive more traffic to your website, convert more visitors to paying customers and achieve record-breaking sales.
Well, except the odd hardcore pornography link or a blog by someone with an unhealthy interest in bodily fluids, anyway. "Why?" you ask! "Why does Google deem bare bosoms and bottoms to be more important than my company website?" The answer is simple - chances are your webpage isn't optimized for search engines to find and display it. But before we even get into that, you should know that you actually have to submit your site to search engines. All you have to do is search for "search engine submission" and you'll find plenty of free options online. Then, all you have to do is copy and paste your URL address into their form and press submit.
Optimization is the name given to the process of fiddling with a website's content and source code in order to make it more visible to search engines and the like. It takes into consideration factors like what people look for when they search, and how often new content is added to the site. Search engines use automated programs called spiders (and crawlers, scutters, ants, or a dozen other names) to work out which are the most popular hyperlinks, keywords and other bits of information looked for on the Internet. These little programs then feed this data back to the search engine, which collates and lists all the informatio
Confused? Don't worry. Below you'll find a few simple tips and tricks to help optimize your site without any major Web or techie know-how.
The first rule of thumb is to make sure that you keep your content fresh and non-repetitive. Updating with a new page or article every few weeks helps keep those little crawlers coming back to your website, so make sure you've got new stuff to write up. Pages with active news updates do quite well here, so consider maybe adding a company blog to your website.
Choose the right keywords. Use services like Google AdWords' keyword search tool to work out what the most widely-searched words are that apply to your website, business, area of expertise, pet cat's name, or whatever else you think may drive traffic to the site. Make your meta descriptions as rich in keywords as you possibly can while maintaining a semblance of a coherent sentence. Use the keywords in URL's, meta tags, links, and anywhere else you possibly can on the website.
Make sure all your content is original. Duplicating content across your site will cause the crawlers to basically ignore the duplicate pages. This will severely harm your page ranking as well.
Lastly, get other pages to link to you. Crawlers look for the number of links associated with any particular page, so use this little quirk to your advantage. Get out there, get your name around, and watch the page views soar.
Maintain a blend of SEO techniques throughout your business building and you are sure to drive more traffic to your website, convert more visitors to paying customers and achieve record-breaking sales.
Andrew Rossillo
Andrew Rossillo writes about internet marketing for Content Crooner. Content Crooner drives traffic to your website by giving you everything you need to create great content, automate its distribution, and track your impact. It's fast, easy and very affordable. Visit us at Content Crooner.
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