How Can Google+ Really Benefit Your Business?
- By Josh Tyler
- Published 09/7/2011
- Search Engines
- Unrated
he platform is made up of several features: a Stream (similar to a Facebook newsfeed), Huddle (a group texting service), Hangouts (a video chat service), Circles (a friend management service) and Photos.
As is customary the service has been sprung upon by the tech-savvy and gadget lovers, with the business world not far behind. Why should your business consider using the service? Well, early feedback from users indicates that Google Plus's glaring benefit is its more refined sharing facilities. The Circles feature on the platform allows users to customise what information they share with peers, differentiating between personal circles such as 'Family' and 'Close Friends,' and professional circles such as 'Clients' or 'Work.'
Once your 'Circles' have been established, another benefit of Google Plus's is its slightly re-vamped newsfeed function. 'Stream' feeds are similar to other social networks, except the fact that content which has been commented on most recently moves back to the top. This is a useful feature for business in that it prompts a raised level of exposure for posts, which can often be lost in clogged feeds.
Another handy supplement to the 'Stream' function is 'Sparks,' which allows users to find the latest conten
t related to any topic. Google recommends content by its relevance, aiming to provide users with the most interesting content related to the subject. This feature can be applied in business as a tool to keep you up-to-date with developments in your industry relating to your target demographic. Furthermore, one'ing (similar to Facebook's 'Like' feature) relevant content in appropriate Circles, will help to strengthen thefavourable perception of your brand.
Despite this, Google has asked businesses to refrain from using the service for the time-being. Even though many brands have opened business accounts, some have been closed down by the search giant. Due to the high level of interest from businesses, Google is said to be working relentlessly on completing their business platform on the service, with beta testing occurring in the next couple of weeks. The business platform is rumoured to incorporate popular Google business-aids such as AdWords, and offer enhanced analytic capabilities.
We will be sure to inform you of the features of the official Google+ platform as and when it arrives. It is surprising the search giant was not better prepared for the heightened interest of the business world. As a small business or entrepreneur it is advisable to become acquainted with the service's features in order to fully utilise the business model on launch.
As is customary the service has been sprung upon by the tech-savvy and gadget lovers, with the business world not far behind. Why should your business consider using the service? Well, early feedback from users indicates that Google Plus's glaring benefit is its more refined sharing facilities. The Circles feature on the platform allows users to customise what information they share with peers, differentiating between personal circles such as 'Family' and 'Close Friends,' and professional circles such as 'Clients' or 'Work.'
Once your 'Circles' have been established, another benefit of Google Plus's is its slightly re-vamped newsfeed function. 'Stream' feeds are similar to other social networks, except the fact that content which has been commented on most recently moves back to the top. This is a useful feature for business in that it prompts a raised level of exposure for posts, which can often be lost in clogged feeds.
Another handy supplement to the 'Stream' function is 'Sparks,' which allows users to find the latest conten
Despite this, Google has asked businesses to refrain from using the service for the time-being. Even though many brands have opened business accounts, some have been closed down by the search giant. Due to the high level of interest from businesses, Google is said to be working relentlessly on completing their business platform on the service, with beta testing occurring in the next couple of weeks. The business platform is rumoured to incorporate popular Google business-aids such as AdWords, and offer enhanced analytic capabilities.
We will be sure to inform you of the features of the official Google+ platform as and when it arrives. It is surprising the search giant was not better prepared for the heightened interest of the business world. As a small business or entrepreneur it is advisable to become acquainted with the service's features in order to fully utilise the business model on launch.
Josh Tyler
Josh Tyler, Marketing Exec @ Easily.co.uk - Fast and simple domain name registration. Search domain names quickly, all major extensions and no catches. Register your low cost domain name today!
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