Are you concentrating all of your SEO link building activities on your home page? If so, read on. If you're one of the lucky ones, you might have noticed that more of your website's interior pages have been getting listed in the search engine results pages.

Writing a press release for marketing your business or website is an excellent way to attract more prospects and customers. Businesses write press releases to announce a new product or service, make major announcements about their firm, or highlight innovative practices of their business.

Google Analytics is one of the many tools that Google provides to webmasters and marketers. Like most of Google's many services, it is a free one. Google Analytics lets you discover various statistics about your website, such as the amount of traffic your site is getting, where your site visitors are coming from, and the keywords web surfers are using to find your site, among other things.

As a certified copywriter, one of the jobs I love the most is crafting email sales letters for clients. I love it because it combines graphic art, technology, and immediate analysis in with copywriting.

You probably know that I'm a huge advocate of including email newsletters into your small business marketing plan. Email marketing is relatively inexpensive, and it provides a great opportunity to stay in front of your clients and prospects in an unobtrusive manner.

Public relations, or getting publicity through mainstream media, has been around for hundreds of years and has been proven effective in bringing in consumer traffic to small businesses. But, is such an ancient marketing method still effective for today's high-tech small businesses?

I often talk about the importance of split testing your web pages to ensure that you're earning as much as you possibly can from your website. Split testing can be as simple as running a page for a few weeks, then replacing it with a new page and seeing which one converts better. This is a rather inaccurate means of testing, but nonetheless, it is doable.

You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh content.

Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important.