The reason we all write blogs and content for our websites is because we have something that we feel is important to say, and we want to get that message out to the public and to our potential consumers. Unfortunately, statistics show that only 16% of people actually read blog posts and the rest of us simply scan them for pertinent information.

According to Borrell Associates, estimated local advertisers spent $7.5 billion on the Web in 2007, up 31 percent from 2006.