We are often asked to run media training abroad, even when those spokespeople aren't focussing on UK media. The reason they want a UK media training company is that it's generally considered that if interviewees can handle interviews with UK journalists and get their messages across well, then they can probably handle journalists from anywhere in the world.

The media world has never been easy but at least it used to be straightforward. Companies knew that if they engaged with newspaper journalists, television reporters and the wires, they would have covered most eventualities.