There are many keys to success for a small business and one of the most important is how cost effectively you acquire new customers and clients. The better you are at attracting new business for less money than your competitors the more profitable you are likely to be - assuming that the cost of getting those new customers is less than the revenues they create.

We've all seen examples of how successful strategic partnerships work, leveraging the contacts and resources of every partner, for the benefit of all by generating business and defeating competitors that would have been impossible alone.