Many businesses still feel that use of social media is unnecessary, dismissing the use of social networks as a passing fad. However, recent statistics which highlight the increasing relevance of social media in popular culture render disregard of social media's essentiality to commerce out-dated to say the least.

Google+, the search engine's answer to popular social networking platforms such as Twitter and Facebook has amassed 10 million users in the space of just over two months. These users share over a billion pieces of web content per day!

Facebook's association with business is usually derivative of advertising and marketing campaigns, with significant emphasis placed on getting social media referrals and developing a social media presence. However, Facebook as well as being an essential consumer relationship building tool for your business can actually be more directly effective in selling products.

Pay per Click advertising is typically associated with Google Adwords, as well as Yahoo! Search marketing and Microsoft adCenter. The advertising model is used to direct traffic to websites, with the advertisers paying the host for clicks on the advert.